Privacy policy

Last Updated: June 5, 2025

Jaylux Co. ("we," "us," "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (jaylux-co.myshopify.com), use our services, or interact with us (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please refrain from using the Services.


1. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our operations or legal requirements. Updates will be posted on the Site with a revised "Last Updated" date. If significant changes occur, we will notify users via email or other appropriate channels.


2. Information We Collect

A. Information You Provide Directly

We collect personal information you voluntarily provide, including:

  • Contact Information: Name, address, phone number, email.

  • Order Details: Billing and shipping addresses, payment confirmation, purchase history.

  • Account Information: Username, password, security questions.

  • Customer Support: Messages, requests, or inquiries you send us.

B. Information We Collect Automatically

When you interact with the Services, we may collect:

  • Usage Data: Browsing activity, device type, IP address, and network details.

  • Cookies & Tracking Technologies: Used for analytics, personalization, and security.

C. Information from Third Parties

We may receive data from:

  • Vendors like Shopify to facilitate transactions and account functionalities.

  • Payment Processors for secure purchases.

  • Advertising Partners for marketing and promotions.


3. Legal Basis for Processing Data

Depending on your jurisdiction, we process personal data based on several legal grounds, including:

  • Contractual Necessity: To provide products and services.

  • Consent: Where required for marketing or data collection.

  • Legal Obligations: Compliance with applicable laws.

  • Legitimate Interests: Fraud prevention, security measures, and service improvement.


4. How We Use Your Information

We use your personal information to:

  • Fulfill orders, process payments, and manage accounts.

  • Improve our Services and provide customer support.

  • Detect fraudulent activity and enhance security.

  • Conduct targeted advertising and personalized recommendations.

You can opt out of promotional emails via the "unsubscribe" link.


5. Sensitive Personal Information

We do not collect or process sensitive personal data (such as health, biometric, or financial details beyond payment processing) unless strictly necessary and with explicit consent.


6. Automated Decision-Making & AI Use

We may use automated tools for fraud detection, marketing personalization, and customer interactions. Users have the right to request human intervention in decisions affecting them.


7. Cookies & Tracking Technologies

We use cookies to enhance functionality and analyze site performance. You can adjust cookie preferences through browser settings. For information on Shopify-related cookies, visit Shopify’s Cookie Policy.


8. How We Disclose Your Information

We may disclose your personal data to:

  • Service Providers (e.g., payment processors, customer support vendors).

  • Marketing and Advertising Partners for tailored promotions.

  • Legal Authorities to comply with obligations.

  • Affiliates within our business structure.

We do not sell personal data of individuals under 16 years of age.


9. Security & Data Retention

We use industry-standard security measures, including encryption, secure access protocols, and fraud prevention tools, to protect your data.

Data retention depends on legal requirements and business needs:

  • Account-related data is stored while your account remains active.

  • Transaction data is retained for five years for tax purposes.

  • Marketing data is deleted after two years unless opted out.


10. Data Breach Notification Procedures

In the event of a data breach, we will notify affected users via email or public notice within required legal timeframes.


11. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access the personal information we hold.

  • Request Deletion of certain personal data.

  • Correct inaccurate information.

  • Restrict Processing in certain circumstances.

  • Withdraw Consent where applicable.

To exercise these rights, contact jpstylz@jaylux.co.


12. Third-Party Links & Content

Our Site may contain links to third-party websites. We are not responsible for their privacy practices and advise users to review external policies.


13. Children's Data

We do not knowingly collect personal data from children. Parents may request data deletion by contacting us.


14. International Data Transfers & Protections

We may process data outside your country. For EU residents, we rely on Standard Contractual Clauses and equivalent safeguards in other jurisdictions to ensure data protection.


15. Contact Information

For privacy inquiries, contact us:

📧 jpstylz@jaylux.co 📍 Colorado, US